Description

Looking to accelerate the growth of your WooCommerce shop? Uncertain about complex tagging to start tracking customer activities and optimizing paid sales campaigns?

Discover our plugin, that seamlessly integrates WooCommerce with Google Tag Manager (GTM), pushing standard eCommerce data to the GTM Data Layer. Once integrated, you gain the flexibility to utilize any analytics or marketing tool, even if you’re undecided on your choice.

To simplify your journey, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for extensive GTM configuration.

Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.

More information and documentation can be found here.

Example scenarios

Analyse eCommerce behaviors and study your sales funnel in Google Analytics (GA4 supported)
Get most out of Facebook and Instagram paid campaigns with conversion tracking
Optimise your Google Ads campaigns with enhanced conversion (requires PRO version)
Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)

Supported events

After the plugin is installed it automatically tracks the following events:

Add To Cart
Purchase

Which are a great base for conversion measurements and building sales funnels related to cart behavior.

For full eCommerce events coverage, improved handling and professional support buy PRO version.

Advantage over alternative solutions

Only single plugin needed

Without GTM for WooCommerce plugin, you would need a separate plugin for each of those integrations. And each additional plugin may make your WordPress setup more complex.
With GTM for WooCommerce, all data is sent in standardized Google format to GTM and everything else is configured there.

Reporting consistency

A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent.

Cookies opt-in

Using GTM and dataLayer allows to build more complex scenarios, such as only processing the data after obtaining user consent. Other plugin directly pipe events into target system no matter if required permission was given or not. This is a more advanced scenario that requires manual changes in Google Tag Manager, but out-of-box support may be added in this plugin in future.

Screenshots

GTM for WooCommerce settings and GTM snippets
eCommerce results in GA4 property
eCommerce results in Universal Analytics property
add_to_cart event captured in GTM debugger
purchase event captured in GTM debugger
How to import the provided GTM container?
GTM workspace tags after importer provided JSON file

Installation

Upload or install GTM for WooCommerce plugin from WordPress plugins directory.
Activate the plugin through the Plugins menu in WordPress.
That’s it! If GTM is already implemented in your WordPress your eCommerce data will be pushed to GTM DataLayer. If not head to Settings > Google Tag Manager and paste in GTM snippets.
Go to your Google Tag Manager workspace and define what you want to do with the tracked data. We know that settings up the GTM workspace may be cumbersome. That’s why the plugin comes with a GTM container presets that you can import to your GTM workspace to create all required Tags, Triggers, and Variables in few simple clicks.

How to use JSON file with GTM container?

In order to perform such import go to Settings > Google Tag Manager and scroll down. There is a link to the JSON file with the GTM container. Save it as a JSON file on your computer.

Then in GTM go to the Admin panel of your workspace. Click Import Container. Choose the container file you have just downloaded. Decide which workspace it should go to. Then select Merge and Overwrite conflicting tags, triggers and variables. as import options.
Hit Confirm to create tags, variables, and triggers for pushing Ecommerce events to the GA4 property.

The last step is to define GA4 Measurement ID. Go to Variables find a variable with the GA4 Measurement ID name, click to edit it. Then paste your GA4 Measurement ID in the Value field.

If you are importing Facebook Pixel preset you can find the tracking ID in FBP Pixel ID variable.

Save and submit all the changes to make it live.

You can find more detailed guides here.

FAQ

How to inject GTM tracking snippet?

By default this plugin push eCommerce information to the GTM DataLayer object that can be installed by other plugins or directly in the theme code.
It can also embed GTM snippets, go to settings to configure it.

How to setup my GTM tags and triggers now?

We know that settings up the GTM workspace may be cumbersome. That’s why the plugin comes with GTM container presets that you can import to your GTM workspace to create all required Tags, Triggers, and Variables.

See the Installation tab above or our guides for details.

What eCommerce events are supported?

This version of the plugin supports just purchase and add_to_cart events.
Our PRO version available here supports more.

Is GA4 supported?

Yes! Just use the appropriate preset available in the settings screen of the plugin

Reviews

alwoodjs 5. Septembar 2023.

This plugin works as it says.

adryyy 7. August 2023.

Does what it say.

Stoika Stefanova 13. April 2023.

GTM for WooCommerce allowed me to manage eCommerce tracking for GA4 very easily. Also, the plugin has great support.

lennox2017 11. Januar 2023.

works good!

astrologiamb 7. August 2022.

Fantastic plugin Although I had installed GTM4WP, for whatever reason which I never found out I could trigger the purchase event in woocommerce after installing this plugin it started working perfectly.

VL Tech Design 9. Juni 2021.

Very useful plugin, specifically for Woocommerce stores. Excellent support - knowledgeable, prompt and very helpful indeed.

Read all 7 reviews

Contributors & Developers

“GTM for WooCommerce FREE” is open source software. The following people have contributed to this plugin.

Tag Concierge

Translate “GTM for WooCommerce FREE” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

1.10.28

tested against the latest versions of WordPress and WooCommerce

1.10.27

tested against the latest versions of WordPress and WooCommerce

1.10.26

added ‘discount’ property to ecommerce item
tested against the latest version of WooCommerce

1.10.25

tested against the latest version of WooCommerce

1.10.24

improved Google Analytics 4 events attributes

1.10.23

tested against the latest versions of WordPress and WooCommerce

1.10.22

fixed dynamic property in GtmEcommerceWoo\Lib\GaEcommerceEntity\Item object
tested against the latest version of WooCommerce

1.10.21

tested against the latest versions of WordPress and WooCommerce

1.10.20

fixed events inspector’s console z-index property

1.10.19

added distinction for recently added presets in presets gallery

1.10.18

fixed issue with product price in ‘purchase’ event
tested against the latest version of WooCommerce

1.10.17

tested against the latest version of WooCommerce

1.10.16

changes priority of Google Tag Manager snippet loading on ‘wp_head’ hook
removes ‘ecommerce’ key from event object, when there is no items and no value

1.10.15

added new server-side tracking settings
tested against the latest version of WooCommerce

1.10.14

tested against the latest version of WooCommerce

1.10.13

fixed ‘gtm_ecommerce_woo_event_after_processing’ filter
tested against the latest version of WordPress

1.10.12

added ‘gtm_ecommerce_woo_event_after_processing’ filter after event object data processing
added Google Tag Manager dataLayer clearing before pushing ecommerce events
added ‘currency’ property to ecommerce events
tested against the latest version of WordPress

1.10.11

tested against the latest version of WooCommerce

1.10.10

tested against the latest version of WooCommerce

1.10.9

declare compatibility with WooCommerce High-Performance Order Storage (HPOS)
tested against latest versions of WordPress and WooCommerce

1.10.8

fix issue with preset download

1.10.7

adjust the name to WordPress directory requirements
tested against latest versions of WordPress and WooCommerce
adjust required PHP version

1.10.6

tested against latest versions of WordPress and WooCommerce

1.10.5

simplify loading the GTM Presets gallery
removed missing WooCommerce notification
removed ‘data-cfasync’ attribute as it was causing issues in certain scenarios

1.10.4

enhanced add_to_cart event to work on dynamic product pages
upgraded dependencies
added ‘data-cfasync’ attribute
ask for feedback to enhance user support

1.10.3

fix picking up the quantity in add_to_cart event

1.10.2

fix casting issue PHP 8.0

1.10.1

updated documentation
tested against latest versions of WordPress and WooCommerce

1.10.0

add value property to all events
introduce gtm_ecommerce_woo_event filter and extra properties
improve handling product categories
fix handling of add_to_cart
test against latest WordPress and WooCommerce

1.9.4

remove testing code
test against latest WooCommerce and WordPress versions
introduce secured endpoint for obtaining debugging info

1.9.3

switch the monitoring API to edge endpoints for performance gains

1.9.2

improve add_to_cart JS not to be blocked by other scripts (click vs submit)
link to the new version of the theme validator

1.9.1

show presets versions
WordPress code styling applied

1.9.0

tested with most recent versions of WordPress and WooCommerce
moved purchase data into top level ecommerce property
added Tag Concierge Monitoring integration

1.8.1

tested with most recent versions of WordPress and WooCommerce

1.8.0

fix handling taxes
introduce filters to customize events and properties
Theme Validator enhancements

1.7.0

move injecting dataLayer down in wp_footer hook to allow loading jQuery in the footer
safeguard add_to_cart event when non-product is loaded in the page
tools for verifying tracking: Event Inspector & Theme Validator

1.6.0

rework settings with tabs
renamed the plugin to match PRO version
presets in a grid for easier discovery and download
supported events settings

1.5.8

remove settings tabs

1.5.7

added missing file

1.5.6

release correct version

1.5.5

fixed critical bug

1.5.4

introduce Theme Validator that allows for remote tracking debugging
improve jQuery callbacks

1.5.3

Rely on core WordPress and WooCommerce hooks to cover more themes

1.5.2

Update documentation

1.5.1

Update documentation
Facebook Pixel preset!
Remove depratacted UA setting
Update internal UUID for downloading presets

1.5.0

Allow more complex GTM presets, UA compatible preset available!
Fix order items without categories

1.4.4

Force initializing dataLayer variable
Fix products without categories

1.4.3

Fix PHP 7.2 compatibility issue
Fix add_to_cart on single page

1.4.2

Fix embedding JS for DOM Ready triggers

1.4.1

Fix missing JS file

1.4.0

Replace JSON file with external GTM preset generator

1.3.1

Fix missing GTM container JSON file

1.3.0

Fixed settings sections
Provide a GTM container to import in a workspace

1.2.0

Document possible UA compatibility feature

1.1.0

Fix disabling plugin

1.0.0

Initial version