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Heatmaps"}],"raw_content":"<!--section=description-->\n<p>[youtube https:\/\/www.youtube.com\/watch?v=gKnr7uNHKXU]<\/p>\n\n<h3>TWIPLA - WEBSITE INTELLIGENCE<\/h3>\n\n<p>TWIPLA is an advanced <strong>privacy-flexible website intelligence platform<\/strong> that helps businesses understand visitor behavior, measure website performance, and improve digital experiences.<\/p>\n\n<p>The analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on <strong>traditional cookie-based analytics<\/strong> that can miss significant portions of traffic.<\/p>\n\n<p>Designed for organizations that need accurate insights while balancing privacy requirements, TWIPLA helps teams analyze website performance, understand visitor journeys, identify usability issues, and optimize conversions. Users can move from high-level metrics to <strong>session recordings, heatmaps, funnels, and event tracking<\/strong> to investigate trends and take action.<\/p>\n\n<p>Flexible privacy settings allow businesses to align data collection with <strong>GDPR, CCPA, and ePrivacy requirements<\/strong>, while maintaining visibility into visitor activity across individual websites or entire domain portfolios.<\/p>\n\n<p>Trusted by <strong>more than 2.5 million websites worldwide<\/strong>, including Wix, WP Engine, and TYPO3, TWIPLA provides dedicated onboarding resources, documentation, live training opportunities, product walkthroughs, and customer support teams to help organizations get value from their data quickly.<\/p>\n\n<p>A <strong>free TWIPLA plan, a 30-day Premium trial, and scalable pricing<\/strong> make it easy for businesses of all sizes to find a plan that fits their needs.<\/p>\n\n<h3>KEY BENEFITS OF TWIPLA<\/h3>\n\n<p>TWIPLA helps organizations overcome common analytics limitations, by providing greater visibility into visitor activity, connecting insights across tools, and supporting privacy-conscious data collection:<\/p>\n\n<ul>\n<li><strong>Recover more visitor data:<\/strong> Traditional analytics can lose visibility due to consent requirements, ad blockers, browser restrictions, and cookie limitations. TWIPLA helps organizations maintain a more complete view of visitor activity.<\/li>\n<li><strong>Reduce software costs and complexity:<\/strong> Replace multiple analytics, behavior analytics, conversion tracking, and feedback tools with a single platform that brings data together in one place.<\/li>\n<li><strong>Access real-time, unsampled reporting:<\/strong> Monitor visitor activity as it happens and make decisions based on complete datasets rather than sampled estimates.<\/li>\n<li><strong>Make insights easier to understand and share:<\/strong> Transform website data into intuitive dashboards and reports that can be shared across teams and stakeholders.<\/li>\n<li><strong>Adapt to evolving privacy requirements:<\/strong> Configure privacy settings to align data collection with GDPR, CCPA, ePrivacy, and organization-specific compliance requirements.<\/li>\n<\/ul>\n\n<!--section=installation-->\n<p>You can install TWIPLA using the WordPress plugin or by adding the tracking code manually. To connect your website and begin collecting data, you will need to <a href=\"https:\/\/app.twipla.com\/register?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=installation-introduction-registration\">create a free TWIPLA account<\/a> or sign in to an existing account.<\/p>\n\n<p><strong>WordPress.com requirement:<\/strong> Both installation methods require a paid WordPress.com plan. Plugin installation and custom JavaScript are not available on free WordPress.com websites. This is separate from your TWIPLA subscription\u2014you can use the plugin with the TWIPLA Free plan. These WordPress.com plan requirements do not apply to self-hosted WordPress websites where you have the necessary administrator permissions.<\/p>\n\n<h3>Option A \u2014 Install the TWIPLA WordPress plugin (recommended)<\/h3>\n\n<p>Use this method if your WordPress setup allows plugin installation. If <strong>Plugins &gt; Add New<\/strong> is not available in your dashboard, check your administrator permissions or WordPress.com plan.<\/p>\n\n<ol>\n<li>Log in to your WordPress dashboard.<\/li>\n<li>Navigate to <strong>Plugins &gt; Add New<\/strong>.<\/li>\n<li>Enter <strong>TWIPLA<\/strong> in the <strong>Search plugins\u2026<\/strong> field.<\/li>\n<li>Select <strong>Install Now<\/strong>, then select <strong>Activate<\/strong> once installation is complete.<\/li>\n<li><a href=\"https:\/\/app.twipla.com\/register?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=installation-plugin-registration\">Create a free TWIPLA account<\/a> or sign in to your existing account.<\/li>\n<li>Add your WordPress website to your TWIPLA account.<\/li>\n<li>In TWIPLA, navigate to <strong>Website Settings &gt; Tracking Code<\/strong> and copy the <strong>Website ID<\/strong>.<\/li>\n<li>Return to your WordPress dashboard and navigate to <strong>Settings &gt; TWIPLA<\/strong>.<\/li>\n<li>Paste the <strong>Website ID<\/strong> into the corresponding field and select <strong>Save ID<\/strong>.<\/li>\n<li>Open a public page on your website, then select <strong>Click here to verify your installation<\/strong> or <strong>Verify<\/strong> in the confirmation banner.<\/li>\n<\/ol>\n\n<p>Once the connection has been verified, the tracking-code status under <strong>Website Settings &gt; Tracking Code<\/strong> in TWIPLA will show <strong>Successfully Installed<\/strong>.<\/p>\n\n<p>See the <a href=\"https:\/\/www.twipla.com\/en\/support\/integrating-with-other-platforms\/wordpress?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=installation-wordpress-guide\">TWIPLA WordPress installation guide<\/a> for additional help.<\/p>\n\n<h3>Option B \u2014 Add the TWIPLA tracking code manually<\/h3>\n\n<p>If your WordPress setup allows custom JavaScript, you can install TWIPLA without using the WordPress plugin:<\/p>\n\n<ol>\n<li><a href=\"https:\/\/app.twipla.com\/register?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=installation-manual-registration\">Create a free TWIPLA account<\/a> or sign in to your existing account.<\/li>\n<li>Add your WordPress website to your TWIPLA account.<\/li>\n<li>Navigate to <strong>Website Settings &gt; Tracking Code<\/strong> and copy the complete tracking code.<\/li>\n<li>Add the tracking code immediately before the closing <code>&lt;\/body&gt;<\/code> tag on every page of your website. You can do this through your WordPress theme files or by using a suitable code-insertion or header-and-footer plugin.<\/li>\n<li>Save and publish your changes, clear any website cache, and open a public page on your website.<\/li>\n<li>Return to <strong>Website Settings &gt; Tracking Code<\/strong> in TWIPLA and verify the installation.<\/li>\n<\/ol>\n\n<p>See the <a href=\"https:\/\/www.twipla.com\/en\/support\/how-to-install-the-tracking-code?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=installation-tracking-code-guide\">tracking-code installation guide<\/a> for detailed instructions.<\/p>\n\n<p><strong>Important:<\/strong> Use either the WordPress plugin or the manual tracking code\u2014not both. Using both installation methods may result in duplicate tracking.<\/p>\n\n<!--section=faq-->\n<dl>\n<dt id=\"do%20i%20need%20a%20twipla%20account%20to%20use%20twipla%20on%20wordpress%3F\"><h3>Do I need a TWIPLA account to use TWIPLA on WordPress?<\/h3><\/dt>\n<dd><p>Yes. A TWIPLA account is required to connect your WordPress website, collect website data, and access your analytics.<\/p>\n\n<p>If your WordPress setup allows plugin installation, you can install and activate the TWIPLA plugin before creating an account. However, the setup will not be complete until you add your website to TWIPLA and enter its <strong>Website ID<\/strong> under <strong>Settings &gt; TWIPLA<\/strong>.<\/p>\n\n<p>If you choose the manual installation method, you will still need a TWIPLA account to add your website and obtain its tracking code.<\/p>\n\n<p>You can <a href=\"https:\/\/app.twipla.com\/register?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-account-registration\">create a free TWIPLA account<\/a> to get started.<\/p><\/dd>\n<dt id=\"is%20a%20free%20twipla%20plan%20available%3F\"><h3>Is a free TWIPLA plan available?<\/h3><\/dt>\n<dd><p>Yes. TWIPLA offers a <strong>free forever plan<\/strong>.<\/p>\n\n<p>New users also receive a <strong>30-day Premium trial<\/strong>, with no credit card or paid subscription required. When the trial ends, you can continue using TWIPLA on the Free plan or select a paid plan based on your traffic volume and feature requirements.<\/p>\n\n<p>Your TWIPLA plan is separate from your WordPress hosting plan. WordPress.com users need a paid WordPress.com plan to install the plugin or add the tracking code, but they can use TWIPLA on its Free plan.<\/p>\n\n<p>Visit the <a href=\"https:\/\/www.twipla.com\/en\/pricing?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-pricing\">TWIPLA pricing page<\/a> for current plan details.<\/p><\/dd>\n<dt id=\"why%20do%20businesses%20see%20more%20website%20visitor%20data%20in%20twipla%3F\"><h3>Why do businesses see more website visitor data in TWIPLA?<\/h3><\/dt>\n<dd><p>Many analytics platforms only record visitors when three conditions are met:<\/p>\n\n<ul>\n<li>The visitor's browser allows cookies.<\/li>\n<li>The visitor accepts the cookie consent banner.<\/li>\n<li>The tracking script loads without being blocked.<\/li>\n<\/ul>\n\n<p>If any of these fail, the visit never appears in analytics reports.<\/p>\n\n<p>As privacy regulations, consent banners, browser tracking prevention, and ad blockers become more widespread, businesses can lose visibility into a significant share of their website activity. In many cases, traditional analytics platforms miss <strong>60\u201380% of real visitor traffic<\/strong>.<\/p>\n\n<p>TWIPLA is designed to address all three sources of data loss and effectively tracks <strong>100% of site traffic<\/strong>.<\/p>\n\n<p>The platform uses <strong><a href=\"https:\/\/www.twipla.com\/en\/why-us\/cookieless-tracking?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-cookieless-tracking\">Cookieless Tracking<\/a><\/strong> across all privacy modes, reducing reliance on technologies that modern browsers increasingly restrict. In lower privacy modes, this can include privacy-friendly identification methods that do not depend on traditional cookies. In <strong><a href=\"https:\/\/www.twipla.com\/en\/why-us\/maximum-data-privacy-mode?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-maximum-privacy-mode\">Maximum Privacy Mode<\/a><\/strong>, TWIPLA tracks traffic without cookies, fingerprinting, or other identifying technologies.<\/p>\n\n<p>When a consent banner is in place and a visitor declines tracking, TWIPLA falls back to its consentless Maximum Privacy Mode. This allows traffic measurement to continue even when consent is not granted, preventing a major source of reporting gaps that affects many analytics platforms.<\/p>\n\n<p>TWIPLA also supports <strong><a href=\"https:\/\/www.twipla.com\/en\/why-us\/first-party-tracking-code-setup?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-first-party-tracking\">First-Party Tracking<\/a><\/strong>. While many analytics tools load their tracking scripts from domains that are recognized by ad blockers and browser privacy features, TWIPLA can deliver its tracking code through a domain owned by the business itself. Because the script appears as a natural first-party asset rather than a known third-party tracking resource, it is far less likely to be blocked before it executes.<\/p>\n\n<p>By combining cookieless tracking, consentless fallback tracking, and first-party tracking-code delivery, TWIPLA restores visibility into website activity that many traditional analytics platforms never record. The result is a much more complete picture of real traffic, visitor behavior, and conversion opportunities.<\/p><\/dd>\n<dt id=\"how%20does%20twipla%20help%20businesses%20meet%20different%20privacy%20requirements%3F\"><h3>How does TWIPLA help businesses meet different privacy requirements?<\/h3><\/dt>\n<dd><p>TWIPLA provides four privacy modes: <strong>Light Privacy, Medium Privacy, GDPR Privacy, and Maximum Privacy<\/strong>. These allow organizations to balance the depth of their analytics data with their privacy requirements.<\/p>\n\n<p>Maximum Privacy Mode is enabled by default and operates without cookies, fingerprinting, IP tracking, or identifiable visitor histories. Lower privacy modes provide access to additional visitor insights and may require consent, depending on the website's configuration and applicable requirements.<\/p>\n\n<p>On eligible plans, the <strong><a href=\"https:\/\/www.twipla.com\/en\/support\/all-about-features\/privacy-center?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-privacy-center\">Privacy Center<\/a><\/strong> also supports country-specific configurations, allowing organizations to apply different privacy settings based on visitor location.<\/p>\n\n<p>Website owners remain responsible for selecting settings appropriate to their legal and organizational requirements.<\/p><\/dd>\n<dt id=\"how%20can%20twipla%20help%20teams%20improve%20website%20conversions%3F\"><h3>How can TWIPLA help teams improve website conversions?<\/h3><\/dt>\n<dd><p>TWIPLA connects website performance data, visitor behavior insights, and conversion outcomes in one platform:<\/p>\n\n<ul>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/website-statistics\/advanced-conversion-analytics?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-conversion-analytics\">Conversion Analytics<\/a>:<\/strong> Provides visibility into conversion performance across products, campaigns, traffic sources, devices, and visitor segments.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/visitor-behavior\/conversion-funnels?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-conversion-funnels\">Conversion Funnels<\/a>:<\/strong> Shows where visitors progress, abandon, or encounter difficulties during important website journeys.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/visitor-behavior\/event-tracking?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-event-tracking\">Event Tracking<\/a>:<\/strong> Measures interactions such as form submissions, button clicks, downloads, and purchases.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/visitor-behavior\/session-recordings?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-session-recordings\">Session Recordings<\/a>:<\/strong> Helps teams review individual visitor journeys and investigate the behaviors behind conversion outcomes.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/visitor-behavior\/page-heatmaps?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-page-heatmaps\">Page Heatmaps<\/a>:<\/strong> Reveals engagement patterns and potential friction points across important pages.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/features\/website-statistics\/ecommerce-statistics?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-ecommerce-statistics\">eCommerce Statistics<\/a>:<\/strong> Gives online stores additional visibility into sales performance, revenue trends, purchasing behavior, products, and campaigns.<\/li>\n<\/ul>\n\n<p>Together, these tools help teams identify bottlenecks, prioritize improvements, and make more informed optimization decisions.<\/p><\/dd>\n<dt id=\"can%20i%20manage%20multiple%20websites%20and%20domains%20with%20twipla%3F\"><h3>Can I manage multiple websites and domains with TWIPLA?<\/h3><\/dt>\n<dd><p>Yes. You can add and manage an <strong>unlimited number of websites<\/strong> within one TWIPLA account.<\/p>\n\n<p>Websites can remain on the TWIPLA Free plan or use separate paid TWIPLA plans based on their individual traffic and feature requirements.<\/p>\n\n<p>This makes TWIPLA suitable for website owners, agencies, franchises, enterprises, SaaS providers, and other organizations managing multiple digital properties.<\/p><\/dd>\n<dt id=\"what%20customer%20support%20is%20available%3F\"><h3>What customer support is available?<\/h3><\/dt>\n<dd><p>TWIPLA provides self-service resources, direct assistance, and tailored guidance to help organizations get value from the platform:<\/p>\n\n<ul>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/support?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-support-center\">Support Center<\/a>:<\/strong> Access installation guides, feature documentation, privacy guidance, onboarding resources, and product walkthroughs.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/contact-us?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-direct-assistance\">Direct assistance<\/a>:<\/strong> Contact the support team through the website chat, in-platform support, or email at <a href=\"mailto:support@twipla.com\">support@twipla.com<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/support\/all-about-features\/twaia-ai-assistant?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-twaia\">AI guidance<\/a>:<\/strong> Use TWAIA, TWIPLA's AI assistant, for guidance and insights within the platform.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/contact-us?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-training-and-onboarding\">Training and onboarding<\/a>:<\/strong> Discuss tailored onboarding, live training, and consultation opportunities with the TWIPLA team.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/r\/book-a-demo?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-product-demo\">Product demonstrations<\/a>:<\/strong> Book a free demo for a personalized walkthrough of the platform.<\/li>\n<li><strong><a href=\"https:\/\/www.twipla.com\/en\/pricing\/custom-enterprise-plan?utm_source=wordpress&amp;utm_medium=referral&amp;utm_campaign=wordpress-plugin-listing&amp;utm_content=faq-enterprise-support\">Enterprise support<\/a>:<\/strong> Explore tailored support for organizations with complex technical and implementation requirements.<\/li>\n<\/ul><\/dd>\n<dt id=\"how%20do%20i%20remove%20twipla%20from%20wordpress%3F\"><h3>How do I remove TWIPLA from WordPress?<\/h3><\/dt>\n<dd><p>If you installed TWIPLA using the WordPress plugin:<\/p>\n\n<ol>\n<li>Open <strong>Plugins<\/strong> in your WordPress dashboard.<\/li>\n<li>Find <strong>TWIPLA<\/strong> in the list of installed plugins.<\/li>\n<li>Select <strong>Deactivate<\/strong>.<\/li>\n<li>Once the plugin has been deactivated, select <strong>Delete<\/strong>.<\/li>\n<\/ol>\n\n<p>If you installed TWIPLA manually, remove the tracking code from your WordPress theme files or the code-insertion plugin used to add it.<\/p>\n\n<p>Removing the plugin or tracking code stops TWIPLA from loading through that installation method. It does not automatically delete your TWIPLA account or previously collected data.<\/p>\n\n<p>To permanently delete the website and its historical data, remove the website separately from your TWIPLA account settings. Export any data you want to retain before doing so, because website deletion is permanent.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.3.0<\/h4>\n\n<ul>\n<li>Security: Improved input sanitization to address an authenticated stored cross-site scripting vulnerability affecting version 1.2.0 and earlier.<\/li>\n<li>Completed the rebrand to TWIPLA across the WordPress interface.<\/li>\n<li>Updated application, registration, pricing, and support links to twipla.com.<\/li>\n<li>Updated the WordPress settings interface with TWIPLA branding and improved language selector positioning.<\/li>\n<\/ul>\n\n<h4>1.2.0<\/h4>\n\n<ul>\n<li>Rebranded the plugin from Visitor Analytics to TWIPLA.<\/li>\n<li>Redesigned the setup experience for entering, validating, and verifying a Website ID.<\/li>\n<li>Added direct links to TWIPLA settings, support, Premium plans, and the 30-day Premium offer.<\/li>\n<li>Improved the WordPress administration interface and installation guidance.<\/li>\n<\/ul>\n\n<h4>1.1.0<\/h4>\n\n<ul>\n<li>Rebuilt the WordPress integration and administration interface.<\/li>\n<li>Added a guided Website ID setup flow and migration support for existing installations.<\/li>\n<li>Added localized setup support for English, German, Spanish, French, Italian, and Portuguese.<\/li>\n<li>Improved plugin data cleanup when uninstalling.<\/li>\n<\/ul>","raw_excerpt":"Understand traffic, behavior, and conversions with privacy-flexible website analytics, session recordings, heatmaps, funnels, polls, and surveys.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/102945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=102945"}],"author":[{"embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/visitoranalytics"}],"wp:attachment":[{"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=102945"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=102945"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=102945"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=102945"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=102945"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/me.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=102945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}